TopicTech Business
1+ post
Apple TV+'s Strategy: A Premium Content Play Mirroring HBO's ModelApple TV+'s Strategy: A Premium Content Play Mirroring HBO's Model
TL;DR
- •Apple TV+ focuses on a small number of high-impact shows.
- •Unlike Netflix, Apple TV+ doesn't prioritize a large content library.
- •This 'tentpole' strategy echoes the premium cable model of HBO, FX, and Showtime.
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